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Keywords: Importance-performance analysis
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 240–261.
Published: 11 June 2018
.../approach An importance-performance analysis (IPA) approach was adopted to focus on the areas requiring remedial actions for the halal parks. Further, the HALMAS (the accredited halal parks) parks ranking criteria have been identified and the absolute measurement process of analytic hierarchy...
