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Keywords: Impulsive purchase
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (1): 279–292.
Published: 13 June 2023
...Sajad Farokhi; Farshid Namamian; Ali Asghari Sarem; Tohfe Ghobadi Lamuki Purpose This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry. Design/methodology/approach This study uses the inductive–deductive approach for data...
