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Keywords: Individual belief
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (9): 2897–2920.
Published: 17 August 2026
...Mohammad Iqbal Purpose The interplay of Islamic marketing areas and Muslim consumer behavior, which are often overlooked despite their close relationship emphasizing Islamic principles on individual belief ( IB ), is a critical focus of this study. Therefore, this research aims to address the gaps...
