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Keywords: Information motivation
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Journal Articles
Linking information motivation to attitudes towards Web advertising
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (3): 396–413.
Published: 02 September 2014
...Ali Bassam Mahmoud Purpose – The purpose of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards Web advertising. Design/methodology/approach – A cross-sectional investigation is conducted and the proposed...
