..., this research also applies the measurement system in food, beverage, and ingredient companies. Design/methodology/approach This study collected data through web-based closed questionnaires and short telephone interviews. This study succeeded in obtaining seven valid data sets from filling out validation...

... partial least squares structural equation modelling. Findings This study discovered that ingredient safety followed by the halal logo is very important predictor for the purchase intention of halal cosmetic products among Generation Y consumers. Unexpectedly, this study finds...