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Keywords: Innovation diffusion theory
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1245–1275.
Published: 25 July 2019
...Dariyoush Jamshidi; Fazlollah Kazemi Purpose One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic credit card (ICC). Grounded in innovation diffusion theory (IDT) and theory...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 951–964.
Published: 09 October 2018
... at: precious17400@yahoo.com 04 03 2017 01 09 2017 02 02 2018 07 05 2018 22 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Islamic banking Innovation diffusion theory Conceptual framework Pluralistic-secular nation...
