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Keywords: Innovation diffusion theory
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Journal Articles
Innovation diffusion theory and customers’ behavioral intention for Islamic credit card: Implications for awareness and satisfaction
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1245–1275.
Published: 25 July 2019
...Dariyoush Jamshidi; Fazlollah Kazemi Purpose One of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic credit card (ICC). Grounded in innovation diffusion theory (IDT) and theory...
Journal Articles
A conceptual framework for the adoption of Islamic banking in a pluralistic-secular nation: Nigerian perspective
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (4): 951–964.
Published: 09 October 2018
... Publishing Limited Licensed re-use rights only Islamic banking Innovation diffusion theory Conceptual framework Pluralistic-secular nation Relative advantage is the degree to which consumers perceived using a new product as better than using its substitutes (Rogers 2003). The use...
