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Keywords: Insurance
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Journal Articles
Marketing Islamic services: tackling misconceptualisation of commercial insurance
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (2): 264–279.
Published: 20 February 2020
...Djavlonbek Kadirov Purpose The purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from goods thinking that currently appears to be a dominant mindset. Design/methodology/approach When...
Journal Articles
A comparative study of the historical and current development of the GCC insurance and takaful industry
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 356–369.
Published: 11 June 2018
...Ahmad Alrazni Alshammari; Syed Musa Syed Jaafar Alhabshi; Buerhan Saiti Purpose This paper aims to present a comparative examination of the historical and current profiles of the insurance and takaful industry in the Gulf region. Meanwhile, it will provide overview and insightful information...
Journal Articles
The effect of national culture on service provision within Takaful industry: A comparative study in Kuwait and Egypt
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 225–245.
Published: 20 September 2011
... insurance) in Kuwait and Egypt. Second, to validate Hofstede's claim regarding the homogeneity of Arab culture which he believes is dominated by the Islamic religion. Design/methodology/approach The study was undertaken among 462 employees from three Takaful organizations in Kuwait and Egypt. The sample...
