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Keywords: Intangible outcomes
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 730–762.
Published: 23 March 2020
... of stakeholder’s pressure on ICSR adoption. It also analyses the relationship between ICSR adoption and intangible outcomes achieved by the Islamic bank branch. Design/methodology/approach A total of 400 questionnaires were distributed through a mail survey to Islamic bank branches in Pakistan. The respondents...
