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Keywords: Intention
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (4): 1205–1228.
Published: 03 March 2026
...Zarin Khan Moon; Md. Mahedi Hasan Purpose This study aims to investigate antecedents of the intention to adopt the Islamic banking system in an emerging economy. Design/methodology/approach Here, the theory of the planned behavior model was extended with some additional constructs. Primary...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (8): 2656–2682.
Published: 18 December 2025
... the influence of perceived financial knowledge, multidimensional ethics and materialism on cognitive dissonance and continuance intention toward online payday loan services among Muslim consumers. Design/methodology/approach Data were collected via purposive nonprobability sampling. A total of 191 Muslim...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (7): 1844–1859.
Published: 01 January 2025
... and religious understanding, Indonesia’s sociopolitical diversity also presents an intriguing study area about consumer decisions to use financial services. This study aims to investigate the influence of sociopolitical identity on attitudes and intentions to participate in Islamic banking in Indonesia using...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (6): 1573–1592.
Published: 12 December 2024
... commitment, religious-identification and information seeking behavior on consumers’ attitudes and intentions to visit Halal hotels. Design/methodology/approach Survey data was collected from 183 respondents to examine the relationships between these factors and customers’ intention to visit halal hotels...
Journal Articles
Tika Widiastuti, Imron Mawardi, Al-Shami Samer Ali, Nikmatul Atiya, Lina Nugraha Rani, Anidah Binti Robani, Muhammad Ubaidillah Al Mustofa
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (1): 258–289.
Published: 06 August 2024
...Tika Widiastuti; Imron Mawardi; Al-Shami Samer Ali; Nikmatul Atiya; Lina Nugraha Rani; Anidah Binti Robani; Muhammad Ubaidillah Al Mustofa Purpose This study aims to examine the factors influencing the intention of Muslim Millennial Generation in Indonesia to donate cash waqf digitally. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (8): 1965–1994.
Published: 06 June 2024
...Roy Poan; Cyntia Yulia Verin Purpose The purpose of this study is to examine the impact of Islamic tourism intention on local tourists. Design/methodology/approach This research used quantitative methods. Online questionnaires were distributed and collected from those who know about Islamic...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 2916–2936.
Published: 02 May 2024
... frequently applied frameworks in examining Islamic fintech adoption. In addition, trust is the most important self-developed construct for the adoption of Islamic Fintech. Research limitations/implications The current study does not segregate the intention, actual usage and retention, as the author...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1744–1767.
Published: 17 May 2022
...Nasrin Akter; Shahedul Hasan Purpose Halal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the drivers of halal tourism purchase intention of Muslim tourists are insufficient...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (6): 1603–1620.
Published: 25 April 2022
...Mouad Sadallah; Hijattulah Abdul-Jabbar; Saliza Abdul Aziz Purpose This paper aims to explore the perception of business owners’ on zakat compliance by examining the influence of intention to pay zakat, attitude, subjective norm, perceived behavioural controls and past behaviour. Design...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (5): 1169–1187.
Published: 02 March 2022
.... Findings The results indicate that past behavior, subjective norms, attitude toward giving donations and intention to donate are key predictors of giving charitable donation during the COVID-19 pandemic. This paper also confirms the mediating effect of attitude toward giving donations, e.g. subjective...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (9): 1872–1900.
Published: 19 June 2021
... consumers may track and trace the movement of food products available in the market. The purpose of this paper is to investigate factors that influence food SMEs’ intention to adopt a halal traceability system. Design/methodology/approach A structured questionnaire survey was developed and administered...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (3): 518–542.
Published: 26 February 2021
...Rokhima Rostiani; Jein Sriana Toyib; Siti Khoiriyah Purpose This study aims to investigate whether the protection motivation theory (PMT) and religiosity can explain the intention of at-home worship adaptive behavior during the COVID-19 pandemic. This study further explores factors that may affect...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1751–1785.
Published: 17 July 2020
...Zaimy Johana Johan; Mohd Zainee Hussain; Rohani Mohd; Badrul Hisham Kamaruddin Purpose The purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance with intention to hold Shariah-compliant...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (8): 1446–1460.
Published: 08 July 2020
... the factors that influence the intentions of Muslim students to save in Islamic banks. Independent variables in this study are a parental recommendation, location, profit sharing, religiosity, knowledge and financial information disclosure. Design/methodology/approach The samples in this study are Muslim...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (6): 1180–1196.
Published: 14 May 2020
...Hendy Mustiko Aji; Izra Berakon; Alex Fahrur Riza Purpose Prior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found inconclusive. Individual factor is said to be one of the reasons. Therefore...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (5): 992–1011.
Published: 11 May 2020
...) in three separated times. Findings In the first study, it can be identified that literacy on Islamic finance, attitude and awareness strongly affect business owners’ intention to use Islamic financial products. It is also found that subjective norm significantly influences literacy, attitude...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (1): 179–191.
Published: 05 June 2019
...Afred Suci; Hardi Hardi Purpose The purpose of this paper is to analyze the changes in Islamic financing literacy and draw a comparison between the intentions of Muslim and non-Muslim micro and small entrepreneurs after receiving counseling. It also observes the role of religion...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (1): 59–73.
Published: 07 March 2016
...Maizaitulaidawati Md Husin; Noraini Ismail; Asmak Ab Rahman Purpose – This paper aims to address the influence of mass media (MM) and word of mouth (WOM) on subjective norm (SN) and the intentions to purchase a family takaful scheme among Muslim Malaysians. Design/methodology...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (3): 264–280.
Published: 16 September 2013
...Maizaitulaidawati Md Husin; Asmak Ab Rahman Purpose – This paper aims to examine the basic determinants of consumers intention to participate in family takaful scheme using decomposed theory of planned behaviour (DTPB) and identifying relevant factors may be moderate the relationship. Design...
