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Keywords: Intentions
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (9): 2360–2377.
Published: 24 June 2024
...Sardar Mohammadi; Mojtaba Ghasemi Siani; Geoff Dickson Purpose The purpose of this study was to investigate the determinants of purchase intentions for utilitarian and hedonic counterfeit sporting goods among Muslim’ consumers. The moderating effect of income and status consumption was also...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (11): 3023–3047.
Published: 14 June 2024
... of direct and indirect effects and shows moderating values. Manual questionnaires were distributed to 385 Acehnese who use loan shark services. Findings The combination of TPB and marketing theory constructs has a significant influence on the intention to use loan shark services. Then, the existence...
