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Keywords: Interactivity
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2027–2044.
Published: 14 July 2022
...Abdulrahman Saqer Alenizi Purpose The existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide understanding how the issues of usability such as interactivity, compatibility...
