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Keywords: Intercultural communication
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (1): 336–356.
Published: 04 February 2019
...Ali Ihtiyar Purpose This study aims to understand better the impact of intercultural communication, social environment and personality on customer satisfaction and post-purchase stage in retailing from Muslim customers’ perspective. In this endeavour, this study illustrates the unique context...
