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Keywords: Internationalization
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (1): 71–96.
Published: 04 March 2014
...Lyn Suzanne Amine; Golam Mostafa Khan Purpose – A new case study of accelerated internationalization (AI) shows that in only two years, Saudi telecom (STC) entered markets across the Middle East, Asia, and Africa. Managerial analysis identifies reasons for success while questioning strategic...
