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Keywords: Interpretive Structural Modelling (ISM)
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (2): 384–404.
Published: 04 June 2019
... Organizations (HCOs) Integrity Interpretive Structural Modelling (ISM) Many times, organisations involved with halal products do not have proper HCAA, and people are critical of the certification. With the help of the expert’s opinion and extensive literature review, we identified 15 significant...
