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Keywords: Intrinsic religious motivation
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (1): 371–399.
Published: 24 June 2025
...Muhammad Daffa Azriel Syuja Herman; Imam Salehudin Purpose This study aims to explore the factors influencing consumers’ intention to participate in the boycott of pro-Israel brands during the Israel–Palestine conflict. It focuses on how intrinsic religious motivation (IRM), subjective norms...
