... from Iran. Research data are classified and filtered by micro and macro categories and validated and edited to provide the final model. Findings The final model of the study is based on expecting, conceptual and caretaking factors. Micro dimensions and related propositions for the banking industry...

... to different aspects of cultural values and consumption in Iran. Therefore, future work should explore how cultural values influence their buying behaviour in Iran as one of major Islamic countries. Practical implications From a practical marketing perspective, firms interested in pursuing Iranian markets...

... retailers and to other parts of Iran. Practical implications The findings provide useful insight for practitioners in identifying the relative importance of drivers of WOM. This research suggests that satisfaction is the weakest predictor of WOM, and therefore, it is dangerous for grocery retail...

..., and in total, 242 questionnaires of undergraduate students from four large universities in Iran were analyzed. The suggested research model was tested by structural equation modeling. Findings The findings indicate that religious beliefs have a positive influence on the attitude toward blood donation...

...Davood Feiz; Meysam Fakharyan; Mohammad Reza Jalilvand; Marzieh Hashemi Purpose In recent years, increasing competition in communicational network of Iran has led to attracting more attention to marketing and particularly, advertising activities. The aim of this paper is to examine the effect...

...Mohammad Reza Jalilvand; Neda Samiei Purpose – The purpose of this paper is to identify tourists' concerns about perceived risks while travelling to the Islamic Republic of Iran, investigate whether such risks are in any way mitigated by a traveler's prior experience with the Islamic destination...

.... H1.6. The tourist's education is associated with using WOM. To achieve research goal, a field survey was used at Isfahan, the center of Islamic culture and civilization in Iran. The target population was inbound tourists who visited Isfahan during a four‐week period of research in June...

... are applied to understand consumers' behavior toward luxury consumption in Iran as an Islamic country. Findings Findings support the notion that there are cultural differences between consumers in evaluating luxury value dimensions. As the study is about Iranian Muslim consumers, the role of religion...

...Tooraj Sadeghi; Kambiz Heidarzadeh Hanzaee Purpose This paper seeks to investigate the key factors underlying customer satisfaction with electronic banking services in an Islamic country, Iran. Design/methodology/approach The authors validate a measurement model for customer satisfaction...

... Consumer behaviour Decision making Age groups Market segmentation Iran In most economies, shopping is considered to be the female's domain, with the woman viewed as the household's primary purchasing agent. A study of shopping behavior in two Muslim North African cities, Tunis and Rabat...

... Muslim nations remains scarce. To this end, the following case attempts to highlight and address some of these issues. © Emerald Group Publishing Limited 2010 Brand extensions National cultures Employee relations Advertising Automotive industry Iran Societe Annonyme...