Keywords: Islamic
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Journal Articles
Journal of Islamic Marketing 1–17.
Published: 11 September 2026
... approach during the postpandemic era, which examined the perceptions of non-Muslim consumers toward halal food products, suggesting the advancement of research on halal food holds potential for leveraging Islamic practices in non-Muslim economies. Corresponding author Punit Moris Ekka punitekka2016...
Journal Articles
Journal of Islamic Marketing (2023) 14 (7): 1817–1835.
Published: 02 June 2022
...Nitiyatharishini Veerasingam; Ai Ping Teoh Purpose Digital currency investment has emerged as a result of global transformation toward technology-driven human lives. In Asia, Malaysia as an Islamic country is one of the early adopters with a high level of awareness on cryptocurrency. This paper...
Journal Articles
Journal of Islamic Marketing (2022) 13 (11): 2331–2346.
Published: 11 August 2021
...Imran Mehboob Shaikh; Fawad Mehboob Shaikh; Kamaruzaman Noordin Purpose The purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be relevant using the decomposed theory of planned...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1725–1741.
Published: 02 December 2019
...Md Nazirul Islam Sarker; Most Nilufa Khatun; GM Monirul Alam Purpose The purpose of this paper is to explore the unique aspects of Islamic finance and its role in economic development. It also explores the suitability of Islamic finance in China. Design/methodology/approach The paper explores...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1201–1224.
Published: 29 August 2019
...Shoaib Ul-Haq; Irfan Butt; Zeeshan Ahmed; Faris Turki Al-Said Purpose Islam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the consumption patterns of Muslim consumers we need a suitable...
Journal Articles
Journal of Islamic Marketing (2020) 11 (1): 143–160.
Published: 05 June 2019
...Akilu Aliyu Shinkafi; Sani Yahaya; Tijjani Alhaji Sani Purpose The purpose of this paper is to evolve a theoretical account that highlights the determinations for achieving financial inclusion in Islamic finance. Design/methodology/approach The methodology used is a library approach where...
Journal Articles
Journal of Islamic Marketing (2012) 3 (3): 283–285.
Published: 14 September 2012
...‐post‐muslim‐fashion/#ixzz1Z9sT9kZV (accessed 22 March 2012). Prahalad , C.K. (2005), The Fortune at the Bottom of the Pyramid , Pearson Education , Upper Saddle River, NJ . Paul   Temporal . Islamic Branding and Marketing: Creating a Global Islamic Business...
Journal Articles
Journal of Islamic Marketing (2012) 3 (3): 286–287.
Published: 14 September 2012
...Moritz Botts Paul   Temporal . Islamic Branding and Marketing: Creating a Global Islamic Business . Singapore : Wiley   2011 . 340 pp. © Emerald Group Publishing Limited 2012 --> Global Islamic Business Marketing While there have recently been a number...
Journal Articles

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