Keywords: Islamic E-marketing
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (3): 598–621.
Published: 08 April 2021
.... This study applies the Theory of Reasoned Action to include two important factors influencing online Hijab fashion products, i.e. Attitude and Subjective Norm. Hijab Online shopping Subjective norm Attitude Purchase intention Situational factors Coronavirus E-commerce Islamic E-marketing...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2015) 6 (2): 224–249.
Published: 08 June 2015
... at: azamafshankhan@gmail.com © Emerald Group Publishing Limited 2015 Islamic markets Islamic e-marketing The Muslim consumer The Muslim consumption pattern The importance of loyalty has been a critical issue in the study of online retailing. E-loyalty is widely defined as customer’s...
Journal Articles
Journal of Islamic Marketing (2014) 5 (1): 97–124.
Published: 04 March 2014
... – This study provides insights into factors affecting the selection of emotional and rational appeals in Muslims countries. Moreover, it reports the primary columns of online advertising appeals. Internet advertising Islamic marketing Online advertising Islamic e-marketing Islamic life style markets...

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