Keywords: Islamic Markets
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Journal Articles
Journal of Islamic Marketing 1–31.
Published: 06 July 2026
... applicability. Practical implications Marketers in Islamic markets may strategically position eco-friendly and ethical products as symbolically valued offerings to appeal to consumers with stronger materialistic orientations. At the same time, fair-trade campaigns should prioritize messaging grounded...
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Journal Articles
Journal Articles
Journal of Islamic Marketing (2023) 14 (7): 1817–1835.
Published: 02 June 2022
... marketing Islamic markets Trade with the Islamic world Islamic financial services marketing Ministry of Higher Education Malaysia for the financial support of this paper. This research is supported under the Fundamental Research FRGS/1/2020/SS01/USM/02/14 Investment is a form...
Journal Articles
Journal of Islamic Marketing (2023) 14 (3): 680–713.
Published: 21 January 2022
..., practical and managerial implications and future studies. Halal market Islamic business ethics Islamic marketing Islamic markets Islamic hospitality Entrepreneurial marketing dimension (EMD) SME performance Halal food Globally, entrepreneurial marketing dimensions in manufacturing...
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Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (3): 717–739.
Published: 06 January 2021
... 2020 14 10 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand ambassador Branding Islamic banks Islamic financial services marketing Islamic Marketing Islamic Markets Pakistan The Muslim consumer Shariah board Website...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (2): 526–541.
Published: 19 October 2020
... a review of the literature and research hypotheses. Section 3 deals with methodological aspects. The analysis and discussion of our results are the subjects of Section 4. Finally, the conclusion summarizes the main findings of this research in Section 5. Halal market Islamic marketing Islamic...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1539–1556.
Published: 15 November 2019
... (HangeryeDaily, 2005). The demand for Korean food in the Islamic market has increased because of the Korean Wave, including K-Pop (Nadhifah et al., 2019). However, it is no doubt that the term of halal, which is considered as an important notion for Muslims, is a bit difficult to be implemented...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1485–1496.
Published: 02 October 2019
... Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic markets The Muslim consumer Buying from Islamic markets As a major player in the Halal supply chain, New Zealand has the distinction of being the world’s foremost producer of halal meat...
Journal Articles
Journal of Islamic Marketing (2020) 11 (3): 745–764.
Published: 18 July 2019
... and marketing practices Islamic markets Islamic financial services marketing Multiple directorships Islamic banking Corporate governance Sharia' board Sharia' law Maslahah Al-Mursalah Indeed, many factors can explain why Sharia' scholars may agree to occupy multiple Sharia...
Journal Articles
Journal of Islamic Marketing (2019) 10 (3): 848–859.
Published: 12 June 2019
... responses from industry, academia and regulators. 28 02 2018 21 12 2018 29 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Islamic business ethics Islamic markets Islamic financial services marketing Islamization of commerce...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 336–356.
Published: 04 February 2019
... religion and ethnicity. Ali Ihtiyar can be contacted at: aliihtiyar@gmail.com 03 07 2017 07 02 2018 25 06 2018 27 07 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Malaysia Retailing Islamic markets PLS-SEM...
Journal Articles
Journal of Islamic Marketing (2019) 10 (1): 138–149.
Published: 01 October 2018
... a bank (Akhtar et al., 2016 ; Iftikhar et al., 2016). Saudi Arabia Islamic Markets Islamic financial services marketing Customer satisfaction Selling to Islamic markets Islamic tag Islamic and conventional banking Islamic finance is nowadays very popular not only...
Journal Articles
Journal of Islamic Marketing (2018) 9 (2): 329–337.
Published: 11 June 2018
...Ajayeb Abu Daabes Purpose This paper aims to provide insights on Islamic marketing (IM) through discussing a number of controversial questions and paradoxes to understand deeply this new wave. Design/methodology/approach The paper is conceptual in nature. It is based on several assumptions...

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