Keywords: Islamic banking system
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Journal Articles
Journal of Islamic Marketing (2025) 16 (4): 1003–1030.
Published: 22 November 2024
...Rym Ammar; Dhafer Saidane Purpose The purpose of this study is to assess the social utility of the Islamic banking system, with a focus on the Tunisian market as a case example. Design/methodology/approach The authors study individuals’ potential demand for Islamic financial products...

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