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Keywords: Islamic hospital
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (4): 1146–1165.
Published: 24 February 2022
...Hendy Mustiko Aji; Istyakara Muslichah Purpose The purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic hospital visitors. Design/methodology/approach Online questionnaires were...
