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Keywords: Islamic market segmentation
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Journal Articles
Journal of Islamic Marketing (2025) 16 (4): 1003–1030.
Published: 22 November 2024
... © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Survey Cluster analysis Islamic banking system Tunisia Islamic market segmentation The Tunisian banking sector grapples with pronounced liquidity challenges, evident in the exposure...
Journal Articles
Journal of Islamic Marketing (2021) 12 (9): 1835–1853.
Published: 22 July 2020
... jeans. However, they still have a strong connection with their Islamic values. In the Islamic market segmentation, Muslims have a strong relationship with the Qur’an, which influences cultural norms and practices (Wilson, 2012). Therefore, marketers have to consider Islamic culture and behavior elements...
Journal Articles
Journal of Islamic Marketing (2020) 11 (6): 1601–1617.
Published: 15 November 2019
... (Baysal, 2017). Akin Aksu can be contacted at: aakinaksu71@gmail.com 16 05 2019 02 09 2019 02 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic market segmentation Islamic marketing Islamic...
Journal Articles
Journal of Islamic Marketing (2018) 9 (3): 560–577.
Published: 24 September 2018
... products shoppers. Decision making Islamic market segmentation CSI Digital products Consumers are purchasing different products everyday, and research has shown that consumers decision-making styles have an effect on consumers` shopping activities and attitudes (Azizi and Makkizadeh, 2012...
Journal Articles
Journal of Islamic Marketing (2018) 9 (2): 329–337.
Published: 11 June 2018
... only Islamic market segmentation Islamic marketing Islamic markets The Muslim consumer Marketing is one of the most transforming and sensitive fields; it needs to cope with cultural and technological trends to maintain organizations position. Islamic marketing (IM) is a new trend...
Journal Articles
Journal of Islamic Marketing (2018) 9 (1): 117–131.
Published: 05 March 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Islamic market segmentation Islamic marketing Islamic marketing mix The Muslim consumer Religiously labeled dates Religiously labeled packed foods Symbolic value of labels As the goal of this research...
Journal Articles
Journal of Islamic Marketing (2017) 8 (3): 361–372.
Published: 11 September 2017
... rights only Islamic market segmentation Islamic marketing Brand loyalty The muslim consumer Brand personality Brand religiosity aura Brand bond Functionally, a great brand should be able to fill the real needs of consumers as well as to provide real value for consumers...
Journal Articles
Journal of Islamic Marketing (2017) 8 (3): 444–460.
Published: 11 September 2017
... Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing Halal market Islamic market segmentation Halal healthcare Islamic hospitals and medical tourism Medical tourism refers to the planned pursuit of healthcare services by patients in overseas destinations...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2017) 8 (1): 74–94.
Published: 06 March 2017
... market segmentation Purchase intention Islamic life style markets Islamic fashion and clothing industry Personal orientation Consumption of luxury products of various kinds dates back to ancient civilizations. Its role has proved to be as important to earlier societies (Pharaonic Egypt...
Journal Articles
Journal of Islamic Marketing (2017) 8 (1): 95–106.
Published: 06 March 2017
... Licensed re-use rights only Feminist theory Islamic market segmentation The Muslim consumer Film marketing Horror genre Islamic consumer culture Horror movies are part of the fiction genre, which engages magic and other supernatural phenomena. Viewed as escaping from realities of life...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2015) 6 (2): 250–267.
Published: 08 June 2015
... scholastics. Islamic market segmentation Islamic markets The Muslim consumption pattern Selling to Islamic markets Islamic pricing practices The economic health of a country largely depends on the soundness of its market mechanism. In the concept of conventional market mechanism...
Journal Articles
Journal of Islamic Marketing (2014) 5 (2): 258–272.
Published: 03 June 2014
... is mandatory. Performance appraisal for sustainability is based on economic indicators and social development of organisations and the public. © Emerald Group Publishing Limited 2014 Islamic market segmentation Islamic marketing Islamic lifestyle markets The Muslim consumer Islamic...
Journal Articles
Journal of Islamic Marketing (2014) 5 (1): 20–32.
Published: 04 March 2014
... Commercialising Islam Islamic marketing Halal market Islamic business ethics Islamic law and marketing practices Islamic market segmentation The extraordinary development in recent years of goods and services designed to meet the needs of Muslims consumers illustrates the possibility of creating...
Journal Articles
Journal of Islamic Marketing (2011) 2 (3): 246–258.
Published: 20 September 2011
... of a consumer culture associated with Western values, Islam has been offered as an antidote (Kuran, 2004). Islamic marketing Muslim consumers Islamic market segmentation Essentialism Halal market Islam Ethnography The interest in understanding the relationship between Islam and consumption...

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