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1-17 of 17
Keywords: Islamic market segmentation
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Journal Articles
Potential of Islamic banking: focus on the Tunisian market
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (4): 1003–1030.
Published: 22 November 2024
... © 2024 Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Survey Cluster analysis Islamic banking system Tunisia Islamic market segmentation The Tunisian banking sector grapples with pronounced liquidity challenges, evident in the exposure...
Journal Articles
An evaluation of social media advertising for Muslim millennial parents
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (9): 1835–1853.
Published: 22 July 2020
... jeans. However, they still have a strong connection with their Islamic values. In the Islamic market segmentation, Muslims have a strong relationship with the Qur’an, which influences cultural norms and practices (Wilson, 2012). Therefore, marketers have to consider Islamic culture and behavior elements...
Journal Articles
Evaluation of halal tourism in terms of bibliometric characteristics
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2020) 11 (6): 1601–1617.
Published: 15 November 2019
... (Baysal, 2017). Akin Aksu can be contacted at: aakinaksu71@gmail.com 16 05 2019 02 09 2019 02 10 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic market segmentation Islamic marketing Islamic...
Journal Articles
Customer decision-making styles as a tool for segmenting digital products market in Iran
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (3): 560–577.
Published: 24 September 2018
... products shoppers. Decision making Islamic market segmentation CSI Digital products Consumers are purchasing different products everyday, and research has shown that consumers decision-making styles have an effect on consumers` shopping activities and attitudes (Azizi and Makkizadeh, 2012...
Journal Articles
Islamic marketing paradoxes: a way to understand it again …
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (2): 329–337.
Published: 11 June 2018
... only Islamic market segmentation Islamic marketing Islamic markets The Muslim consumer Marketing is one of the most transforming and sensitive fields; it needs to cope with cultural and technological trends to maintain organizations position. Islamic marketing (IM) is a new trend...
Journal Articles
Islamic symbols in food packaging and purchase intention of Muslim consumers
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2018) 9 (1): 117–131.
Published: 05 March 2018
... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Islamic market segmentation Islamic marketing Islamic marketing mix The Muslim consumer Religiously labeled dates Religiously labeled packed foods Symbolic value of labels As the goal of this research...
Journal Articles
Brand religiosity aura and brand loyalty in Indonesia Islamic banking
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (3): 361–372.
Published: 11 September 2017
... rights only Islamic market segmentation Islamic marketing Brand loyalty The muslim consumer Brand personality Brand religiosity aura Brand bond Functionally, a great brand should be able to fill the real needs of consumers as well as to provide real value for consumers...
Journal Articles
Malaysian Islamic medical tourism market: a SWOT analysis
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (3): 444–460.
Published: 11 September 2017
... Licensed re-use rights only Advertisements and promotions to Muslims Islamic marketing Halal market Islamic market segmentation Halal healthcare Islamic hospitals and medical tourism Medical tourism refers to the planned pursuit of healthcare services by patients in overseas destinations...
Journal Articles
Effect of religiosity on the decision to participate in a boycott: The moderating effect of brand loyalty – the case of Coca-Cola
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (2): 309–328.
Published: 12 June 2017
... Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Islamic market segmentation The Muslim consumer Religiosity Boycott Trade with the Islamic world Buying from Islamic markets Consumers are increasingly engaging in resistance and anti-consumption...
Journal Articles
Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (1): 74–94.
Published: 06 March 2017
... market segmentation Purchase intention Islamic life style markets Islamic fashion and clothing industry Personal orientation Consumption of luxury products of various kinds dates back to ancient civilizations. Its role has proved to be as important to earlier societies (Pharaonic Egypt...
Journal Articles
Muslim male segmentation: the male gaze and girl power in Malaysian vampire movies
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (1): 95–106.
Published: 06 March 2017
... Licensed re-use rights only Feminist theory Islamic market segmentation The Muslim consumer Film marketing Horror genre Islamic consumer culture Horror movies are part of the fiction genre, which engages magic and other supernatural phenomena. Viewed as escaping from realities of life...
Journal Articles
The relationship between celebrities’ credibility and advertising effectiveness: The mediation role of religiosity
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (2): 148–166.
Published: 13 June 2016
... 2014 27 10 2014 29 10 2014 30 10 2014 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Islamic business ethics Advertisements and promotions Islamic marketing Islamic market segmentation The Muslim consumer...
Journal Articles
Integration, assimilation or separation?: The implications for marketers of the Turkish Muslim consumers in The Netherlands
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2016) 7 (2): 187–212.
Published: 13 June 2016
... at: kizgin.hatice@gmail.com 04 01 2015 25 01 2015 03 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Islamic market segmentation Islamic marketing The Netherlands Exploratory factor analysis Dutch identity Ethnic...
Journal Articles
A review of the critical factors affecting Islamic market mechanisms in Malaysia
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (2): 250–267.
Published: 08 June 2015
... scholastics. Islamic market segmentation Islamic markets The Muslim consumption pattern Selling to Islamic markets Islamic pricing practices The economic health of a country largely depends on the soundness of its market mechanism. In the concept of conventional market mechanism...
Journal Articles
The significance of partnership as a marketing strategy for Islamic spiritual tourism
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (2): 258–272.
Published: 03 June 2014
... is mandatory. Performance appraisal for sustainability is based on economic indicators and social development of organisations and the public. © Emerald Group Publishing Limited 2014 Islamic market segmentation Islamic marketing Islamic lifestyle markets The Muslim consumer Islamic...
Journal Articles
Muslim values and market value: a sociological perspective
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2014) 5 (1): 20–32.
Published: 04 March 2014
... Commercialising Islam Islamic marketing Halal market Islamic business ethics Islamic law and marketing practices Islamic market segmentation The extraordinary development in recent years of goods and services designed to meet the needs of Muslims consumers illustrates the possibility of creating...
Journal Articles
Researching Islamic marketing: past and future perspectives
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Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 246–258.
Published: 20 September 2011
... of a consumer culture associated with Western values, Islam has been offered as an antidote (Kuran, 2004). Islamic marketing Muslim consumers Islamic market segmentation Essentialism Halal market Islam Ethnography The interest in understanding the relationship between Islam and consumption...
