..., distinguish among types of institutional investors and examine consumer responses to ESG signaling in Islamic markets. Practical implications Managers in Islamic economies should prioritize social and governance initiatives and support them with credible ESG disclosure. Policymakers and investors...

... in a fear of not fitting into the masculine norms expected in a society (Li et al., 2019 ; Gentry and Harrison, 2010). Materialism Muslim consumer behaviour Marriage expenses Marriage dynamics Women’s career Religiosity level Muslim family Egypt Islamic marketing Marriage...

... Publishing Limited Licensed re-use rights only Islamic marketing Religiosity Social media influencers Consumer engagement COBRA framework Nigeria Halal branding Digital marketplace Muslim consumer engagement The rise of social media influencers (SMIs) has increasingly transformed...

... attitudes and purchase intentions, particularly among health-conscious consumers. Originality/value This study advances Islamic marketing research by integrating the 4Cs and SOR models into a unified framework to explain Muslim consumers’ responses to digital advertising. By incorporating nutritional...

... original data from five Egyptian families and is notable for being the first to adopt a biographical-narrative methodology within the Islamic marketing domain, as well as the first empirical study, to the best of the author’s knowledge, on Egyptian consumers using this approach. Corresponding author...

..., Contract No. 4/UN16.19/PT.01.03/Soshum-RKI Skema A (Host) 2023. Halal market Islamic marketing The Muslim consumer The Muslim consumption pattern Islamic distribution channels Theory of consumption values © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use...

...Mehraj Din Wani; R. Ganesh Kumar; Bashir Ahmad Dar; Yusnita Binti Yusof; Shamim Ahmad Shah Purpose This paper aims to delve into the intricate application of Islamic marketing strategies as a catalyst for augmenting sustainable tourism, with a particular focus on discerning tourist behavior...

.... The framework proposes key variables influencing trust, emphasizing how AI tools can meet the specific needs of Muslim travelers while aligning with Shariah principles. Design/methodology/approach This study uses a conceptual synthesis of halal tourism, AI and Islamic marketing to propose a trust...

...Tamer M. Alkadash; Abu Bashar; Irfanullah Khan Purpose This paper aims to study the performance of the Journal of Islamic Marketing ( JIMA ) using a comprehensive bibliometric, topic modeling and Theory–Context–Characteristic–Method ( TCCM ) analysis. It intends to identify...

... by the firms including benefits, risks/disruptive effects, activities and techniques used in the retargeting ads. Besides, it aims to provide some implications for Islamic marketing that has been hardly addressed before. Design/methodology/approach The authors conducted a mapping study and a systematic...

...Mohammad Mominul Islam Purpose Islamic marketing literature inadequately explains the competitive forces in gaining a halal competitive advantage. This study aims to portray the interaction of competitive forces and compatible sources to create a competitive advantage for halal marketers...

...). Consumers’ psychology, cognition, halal norms, Islamic marketing, brand image, spirituality and situation are the seven antecedents of halal cosmetics (Herjanto et al., 2023). Consumers’ education and gender (Ngah et al., 2022a , 2022b), religious sentiment, attitude and halal knowledge...

... and challenges This article explores marketing challenges in addressing the halal issue Need for further research on the impact of halal certification on consumer behavior Sungnoia and Soonthonsmaib (2024) Investigating the brand equity strategy of halal food in a promising emerging islamic market...

...Hendy Mustiko Aji; Norbani Che-Ha; Mohd Zaidi Md Zabri Purpose This study aims to systematically review the literature on intergroup prosocial behavior to uncover key insights and propose future research directions for Islamic marketing. Design/methodology/approach This study uses the Theory...

...Shahab Aziz; Maizaitulaidawati Md Husin; Sidra Gazali; Eman Zameer Rahman; Zahra Afaq Purpose This paper aims to provide bibliometric data from previously published research in Islamic marketing. To assess the knowledge structure of research in Islamic marketing and to aid future research, several...

.... Originality/value This study proposes certifying the halal status of the marketing mix against the backdrop of the scarcity of theoretical and practical premises. Halal cosmetics Halal supply chain Halal certification Halal marketing mix Islamic marketing The halal industry navigates...

...Yudi Fernando; Ratih Hendayani; Muhammed Jawo; Syed Radzi Rahamaddulla; Khairunnisa Abdul Aziz; Nia Maimunah Purpose This paper aims to examine the Islamic marketing literature to uncover potential customer adoption behaviours and enhance the effectiveness of blockchain-based halal logistics...

... in this regard as they use appropriate tools to boost their public image; as earlier described some of these tools include Islamic marketing, advertisement and branding. Previous works have looked at different parameters to gauge halal businesses, using varying methods of analysis. For example, Fuad et...

... Implementation Networks Service sector Indonesia Islamic marketing Globally, Indonesia is considered the 6th most popular halal tourism site (Global Islamic Economic Reports, 2021 ; Taqwiem et al., 2020). The concept of halal tourism is caters by specific needs and preferences of Muslims...

... was interviewed individually. Following the interviews, we proceeded to perform content analysis on the collected verbatim. The focused semi-structured interviews were meticulously transcribed in their entirety as part of the analysis process. Religiosity Islamic marketing Social networks Organ...