... to the Islamic market Islamic marketing mix Jurnalistic product The television industry is growing daily in terms of technology and programs. Until July 2020, 1,027 television stations in Indonesia broadcast nationally, locally or publicly, such as Republic of Indonesia Television and TV stations owned...

... Halal certification Halal standards Islamic marketing mix Halal is Arabic for “what Allah permits” (Islam, 2022a) and its definition extends to allowed and legal products (Bonne et al., 2007 ; Wilson and Liu, 2010). Halal and its opposite, haram, are specified...

... Limited 2021 Emerald Publishing Limited Licensed re-use rights only Halal market Islamic marketing Islamic marketing mix Muslim consumers Halal marketing Integrative review Since the past decade, a lot of efforts have been directed toward marketing based on religion targeting...

... The Muslim consumption pattern Customer satisfaction Intercultural communication Islamic marketing mix Shopping experience Culture influences the priorities customers place on certain activities, consuming features and perceptions of services/products (Oz et al., 2015 ; Pekerti...

...). Meanwhile, many products and services with religious meaning, like halal products, have resisted economic recessions. (Wilson and Liu, 2010). Islamic market segmentation Islamic marketing Islamic marketing mix The Muslim consumer Religiously labeled dates Religiously labeled packed foods...

... the way for Islamic advertising. Advertisements and promotions to Muslims Islamic marketing Islamic business ethics Islamic marketing mix How many of us here can say that he’s never been a party to deceptive advertising […] and who among us has not been so mesmerized by the lyricism...

... 2014 12 03 2015 03 05 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Islamic marketing Islamic marketing mix Knowledge The Muslim consumer Islamic studies Pakistan Exploration Business studies Istihalah...

... as an influencing force on advertising strategy (Luqmani et al., 1989). Advertisements and promotions to Muslims Islamic marketing Islamic business ethics Islamic markets Islamic marketing mix Precise definitions of what constitutes standardised advertising continue to be debated, although...

... contrast these with the concerns actually felt by consumers. The final research objective will be to determine the specific concerns that consumers have with each product category. © Emerald Group Publishing Limited 2011 Halal market Islamic marketing mix Islamic markets...