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Keywords: Islamic mobile marketing
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (8): 2224–2243.
Published: 07 January 2025
... Limited Licensed re-use rights only Islamic mobile marketing Mobile apps Islamic mobile apps Muslim consumer Kano model As the ultimate marketing tool and a key promotional tactic to attract businesses “on the go”, mobile apps offer huge potential for customer engagement due to some...
