Keywords: Islamic religiosity
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Journal Articles
Journal of Islamic Marketing 1–27.
Published: 23 July 2026
...Shahbaz Ahmad Khan; Mohd Saeem Khan; Sablu Khan; Mohd Yasir Arafat Purpose This study aims to investigate the relationship between Islamic religiosity and innovation propensity in India. It examines the impact of religiosity’s normative, cognitive and regulatory dimensions, while considering...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2024) 15 (2): 633–651.
Published: 21 August 2023
... and add to the body of knowledge from previous literature related to Islamic religiosity, environmental knowledge, LOHAS and Muslim customer well-being. Design/methodology/approach The sample used in this study is Muslim customers, including university students in a medical department and medical...
Journal Articles
Journal of Islamic Marketing (2023) 14 (9): 2323–2342.
Published: 13 September 2022
...Adel Alotaibi; Aamir Abbas Purpose The study aims to investigate the effect of Islamic religiosity on green purchase intention. The environmental dimension of spiritual well-being (i.e. environmental well-being) was analyzed as a mediator and green skepticism as a moderator. Design/methodology...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (11): 2496–2518.
Published: 08 July 2021
... COVID-19 cause-related campaigns, e.g. higher emotional arousal triggers positive attitude towards COVID-19 cause campaigns, which shapes consumer purchase intention. Third, Islamic religiosity acts as a moderator, e.g. individuals who feel themselves as highly religious are more likely to develop...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2018) 9 (1): 167–190.
Published: 05 March 2018
... of Islamic religiosity and consumers’ confidence regarding the halal logo as moderating factors is investigated. Design/methodology/approach Cross-sectional data were collected through distributed 400 questionnaires in Scotland, mainly to Muslim consumers who come from different Arabian...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2017) 8 (4): 533–557.
Published: 13 November 2017
...Burcu Ilter; Gul Bayraktaroglu; Ilayda Ipek Purpose The purpose of this study is to test Islamic religiosity scale’s reliability and validity and to evaluate the impact of Islamic religiosity on materialism in Turkey. Design/methodology/approach Using a quantitative research method, a self...
Journal Articles

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