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Keywords: Islamic value alignment
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing 1–28.
Published: 24 September 2026
...- and medium-sized enterprises (MSMEs) in Java, Indonesia. Grounded in the Technology Acceptance Model and the AI-enabled Product and Service Acceptance Model, this study extends existing frameworks by incorporating Islamic value alignment as a normative dimension within the halal business ecosystem. Design...
