...Yuna Seo; Kazuya Yamaguchi; Fitri Aprilianty; Niken Prasasti Martono Purpose This study aims to investigate the key factors influencing Muslim consumers’ willingness to purchase halal food produced in non-Islamic countries, with a particular focus on Japan. The research examines how conscious...

... a more inclusive approach of Islamic marketing debates and includes discussion on “Islamic” encounters in Japan. My first contact with the subject of “Islamic marketing” was at the 2011 Academy of Marketing Conference in Liverpool. I am always curious (and somewhat sceptical) when the term “Islam...

... countries. If people in non-Muslim countries accept imported products containing halal certification logos, and such products are readily available in shops, this issue could be substantially improved. Design/methodology/approach Malaysia and Japan were selected as Muslim and non-Muslim countries...