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Journal Articles

Cultural familiarity and religious adherence: exploring Muslim consumers’ willingness to purchase halal food from non-Islamic countries – a case study of Japan

Yuna Seo, Kazuya Yamaguchi, Fitri Aprilianty, Niken Prasasti Martono
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (12): 3591–3611.
https://doi.org/10.1108/JIMA-10-2024-0464
Published: 29 May 2025
... a significant positive influence of cultural familiarity with Japanese cuisine on the willingness to purchase halal-certified Japanese products. Additionally, conscious behavior toward halal foods plays a critical role in shaping consumer trust in halal certification, which further influences purchasing...
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