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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2022) 13 (10): 2047–2068.
Published: 26 July 2021
... Licensed re-use rights only Islamic marketing VOSviewer Bibliometric JIMA Journal analysis A decade ago, Islamic marketing was seen as a sub-set of Islamic finance. Muslim consumers gradually realized the unique importance of Shari'ah-compliant marketing of products, services...
