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Journal Articles
Researching Muslim consumers: do they represent the fourth-billion consumer segment?
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2012) 3 (2): 121–138.
Published: 22 June 2012
... in marketing journals listed in Business Source Premier database which are related to the consumer groups mentioned above. Findings – The article review revealed a near consensus on the homogeneity of the Muslim consumer group. Moreover, the article count revealed that the Muslim consumer segment...
