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Keywords: Knowledge
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Journal Articles
Journal of Islamic Marketing (2025) 16 (4): 1118–1144.
Published: 04 November 2024
...Kehkashan Nizam Purpose Islamic finance growth depends on factors that are crucial for fostering positive perceptions and increasing acceptance, particularly in Muslim countries. This study aims to investigate the influence of awareness, knowledge, religion and the advantages on perceptions...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (12): 2695–2716.
Published: 16 July 2021
... was conducted in this study. Demographic characteristics and knowledge were treated as the independent variables, whereas the tendency of having a micro-family takāful plan was considered the dependent variable. Findings Gender and knowledge on the benefits of micro-family takāful plans...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2022) 13 (7): 1589–1605.
Published: 15 February 2021
.... These include knowledge, perceived risk and customer involvement. Findings The proposed conceptual framework demonstrates and justifies the relevance and the applicability of Rogers’ DOI to understand consumer decisions to adopt an innovation in general as well as Islamic banks in particular. Originality...
Journal Articles
Journal Articles
Journal Articles
Journal of Islamic Marketing (2021) 12 (6): 1180–1196.
Published: 14 May 2020
..., this study aims to propose knowledge about riba (KR) as the individual factor that might explain the inconsistent previous findings. Design/methodology/approach A total of 253 responses are collected using online questionnaire. The data are examined by using structural equation modeling (SEM...
Journal Articles
Journal Articles
Journal of Islamic Marketing (2016) 7 (2): 213–231.
Published: 13 June 2016
...Ishfaq Ahmed; Muhammad Musarrat Nawaz Purpose The purpose of this study is to investigate the level of understanding of Muslim students about Istihalah. It compares the understanding of students of various departments about Istihalah and changes in their knowledge after a workshop. Design...

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