...Sungmin Kim; Jiwon Choi; Hoon Lee Purpose This study aims to examine how exposure to Hallyu (Korean Wave) new media content influences Muslim women’s intentions to visit South Korea while considering the moderating role of religious commitment within the attention–interest–desire–action ( AIDA...

...Reza Ashari Nasution; So Won Jeong; Byoungho Ellie Jin; Jae-Eun Chung; Heesoon Yang; Robert Jeyakumar Nathan; Devi Arnita Purpose The purpose of this study is to explore the acculturation caused by the Korean wave among Indonesian Muslim consumers, especially in the food and cosmetic sectors...

...). Halal market Korean wave Global food industry Halal food supply chain International market trends Korean seafood Halal is an Arabic word that means permissible[ 1 ][ 2 ][ 3 ]. The opposite of halal is haram, which is translated as prohibited. Halal practices are more than just religious...