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Keywords: Korean foods
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Journal Articles
Reza Ashari Nasution, So Won Jeong, Byoungho Ellie Jin, Jae-Eun Chung, Heesoon Yang, Robert Jeyakumar Nathan, Devi Arnita
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3085–3112.
Published: 27 January 2023
... in the acceptance of global products by taking the example of Indonesian Muslim consumers and Korean products. Korean food and cosmetics were included in the five most popular and most consumed product categories by Indonesians in 2020, according to Austrade (2021) and Nielsen (2020) . Indonesia...
