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Keywords: Kuwait
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2013) 4 (2): 150–162.
Published: 20 June 2013
..., from the perspective of academicians and experts in the labour market. © Emerald Group Publishing Limited 2013 Islam Higher education Brands Qatar Kuwait United Arab Emirates Oman Bahrain Services branding Higher education service Islamic higher education Emerging Islamic market...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 295–308.
Published: 20 September 2011
...Hernan E. Riquelme; Rosa E. Rios; Nadia Al‐Sharhan Purpose The purpose of this paper is to improve our understanding of status‐oriented Muslim consumers in Kuwait. More specifically, to study how personality traits such as materialism, susceptibility to social influence and self‐monitoring explain...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2011) 2 (3): 225–245.
Published: 20 September 2011
... insurance) in Kuwait and Egypt. Second, to validate Hofstede's claim regarding the homogeneity of Arab culture which he believes is dominated by the Islamic religion. Design/methodology/approach The study was undertaken among 462 employees from three Takaful organizations in Kuwait and Egypt. The sample...
