... Muslim consumers’ purchase behaviour of Syubhah semi-processed food. The purpose of this study is to investigate the relationship between Muslim consumers’ knowledge on the wholesomeness, labelling, trust and purchase behaviour of Syubhah semi-processed food. Design/methodology/approach The study...

... on that. It also aims at identifying the sources of information that Muslim consumers perceive to be most important in influencing their decision making and then measuring them in terms of consumer trust and influence. Finally, it intends to examine the effect of product information/labelling on the decision...