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Keywords: Lebanon
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (8): 2084–2108.
Published: 15 July 2022
... to investigate the impact of COVID-19 on food shopping habits in four countries of the Near East sub-region, namely, Lebanon, the Palestinian territories, Oman and Qatar. Design/methodology/approach The research is based on an online survey conducted on 1,456 subjects using a snowball sampling technique...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2015) 6 (1): 22–43.
Published: 09 March 2015
... particularly worthy of research, specifically in the Lebanese context, which encompasses a diversity of belief systems. © Emerald Group Publishing Limited 2015 Lebanon Islam Advertising Controversial products Shiism Sunnism Marketers advertising to a country with a variety...
