Keywords: Leisure constraints theory
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Travel decision-making process through Hallyu (Korean Wave) consumption via new media: religious constraints as a moderator

Sungmin Kim, Jiwon Choi, Hoon Lee
Journal: Journal of Islamic Marketing
Journal of Islamic Marketing (2026) 17 (3): 852–874.
https://doi.org/10.1108/JIMA-12-2024-0616
Published: 04 September 2025
... 09 06 2025 10 06 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Muslim tourists Religion Hallyu new media AIDA model Leisure constraints theory Korean Wave Ministry of Education of the Republic of Korea...
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