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Keywords: Leximancer
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (1): 106–127.
Published: 11 August 2021
... to identify the major themes encountered by tourists at Muslim-friendly hotels. Design/methodology/approach The research used content analyzes (qualitative) to examine 1,250 reviews using Leximancer software. Data were gathered from the online travel website booking.com. The top 10 Islamic hotels...
