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Keywords: Local product
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2025) 16 (7): 1880–1903.
Published: 12 December 2024
...Rina Herani; Jovita Angela Purpose The aim of this study is to explore the drivers behind the willingness of Indonesian youth to buy local products as an alternative to Israeli-affiliated products amid geopolitical tensions between Palestine and Israel, using the framework of identity-based...
