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Keywords: Luxury consuming
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Journal Articles
Exploring the impact of religiousness and cultureon luxury fashion goodspurchasing intention: A behavioural study on Nigerian Muslim consumers
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (3): 768–789.
Published: 05 June 2019
... reflect that Nigerian consumers are impacted by subjective norms and cultural orientation. This means that luxury consuming is seen to achieve social recognition in the society. These results show that improving social acceptance through luxury goods consumption may create profitable outcomes for luxury...
