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Keywords: M-banking
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (7): 1836–1858.
Published: 03 June 2022
...Ubais Parayil Iqbal; Sobhith Mathew Jose; Muhammad Tahir Purpose This study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the UTAUT2 model with the trust factor. The study also examined...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2019) 10 (1): 357–376.
Published: 04 December 2018
...Syed Ali Raza; Nida Shah; Muhammad Ali Purpose The purpose of this study is to examine the factors which affect mobile banking (M-banking) acceptance in Islamic banks of Pakistan by using the modified unified theory of acceptance and use of technology (UTAUT) model. The performance expectancy...
