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Keywords: MGA
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3053–3084.
Published: 01 February 2023
... Limited Licensed re-use rights only Morocco Mobile banking UTAUT2 Actual usage MGA D&M IS success model The past few years have witnessed major changes and transformations in most industries due to the global pandemic (Amankwah-Amoah et al., 2021 ; LaBerge et al...
Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant...
