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Keywords: MGA
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Journal Articles
Mobile banking usage in the postpandemic era: Demystifying the disparities among divergent user segments in a majority-Muslim country
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (12): 3053–3084.
Published: 01 February 2023
...-banking and mobile payment is still at an early stage. Second, using multigroup analyses (MGA), this research examines the moderating effect of three important demographic variables, namely, age, gender and education. The moderating role of these factors was accounted for to fortify the power...
Journal Articles
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2021) 12 (4): 670–689.
Published: 31 March 2020
... approach. The measurement model was analyzed, and invariance of the measurement model was established. Afterward, the hypotheses were tested, and multi-group analysis was performed through Henseler’s multi-group analysis (MGA) and Permutation test. Findings The results indicate a lack of significant...
