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Keywords: Malaysian Muslim consumers
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Journal Articles
Intention of and commitment towards purchasing luxury products: A study of Muslim consumers in Malaysia
Available to Purchase
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2017) 8 (3): 476–495.
Published: 11 September 2017
... to purchase Malaysian Muslim consumers H3. Product homogeneity of luxury products will be negatively related to the purchase intention. PI, that is, consumers’ willingness to buy (Dodds et al., 1991), can be examined as an outcome of the decision process (McGaughey...
