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Keywords: Market pervasiveness
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2429–2449.
Published: 26 September 2022
... to decipher the market pervasiveness of the evolved model. Design/methodology/approach In-depth interviews were conducted with individuals and small groups of informed and elite respondents pursuing marketing guided explicitly by ethics and led by belief. The interview data further corroborated...
