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Keywords: Marketing capability
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2024) 15 (2): 595–612.
Published: 11 August 2023
... the analysis. The data underwent measurement and structural model evaluation to confirm the hypotheses postulated. Findings Based on the data analysis conducted, it was discovered that intangible resources, namely, international orientation and marketing capability, significantly influence the export...
