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Keywords: Marketing practices
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Journal Articles
Journal:
Journal of Islamic Marketing
Journal of Islamic Marketing (2023) 14 (10): 2429–2449.
Published: 26 September 2022
...Farhan Mustafa; Vinay Sharma Purpose This study aims to identify enablers of belief and ethics-based marketing practices, establish relationships among the factors and present them in a hierarchical model to derive critical insights. This paper emphasizes interpretations of the in-depth interviews...
