... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Conjoint analysis Customer preference Halal service Medical tourism Sharia hospital The halal industry has become global mainstream, and the halal concept has been expanded, focusing on products and services. Halal...

...Hamed Dabaghi; Saeid Saieda Ardakani; Seyed Mohammad Tabataba’i-Nasab Purpose The purpose of this paper is to focus on the emerging phenomenon of medical tourism in the context of Iran from a customer experience management perspective and benchmark of their judgment including positive or negative...

...Muhammad Khalilur Rahman; Suhaiza Zailani; Ghazali Musa Purpose Emerging interest in medical tourism products offers a lucrative market and opens doors for Malaysia in positioning itself as a Muslim-preferred halal medical care center point. In spite of the tremendous capability of this industry...

...Muhammad Khalilur Rahman; Suhaiza Zailani Purpose This paper is specifically developed on the basis of a pragmatic model for the Muslim-friendly medical tourism supply chain industry. The purpose of this study is to investigate the effectiveness and viability of the Muslim-friendly medical tourism...