Keywords: Middle class employee
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Journal Articles
Journal of Islamic Marketing (2015) 6 (3): 314–330.
Published: 14 September 2015
... extensive research has been carried out on consumer attitude in the Islamic bank context, no single study adequately elaborates on implicit attitude. Design/methodology/approach – A sample of 423 respondents was taken to represent the middle-class employee segment. A set of questionnaires consisting...

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