...Mohamed Soliman; Mahmood Hayeemad; Ruslee Nuh; Chutikan Phetkaew Purpose The purpose of this study is to examine the factors that affect Millennial female Muslim customers’ Halal cosmetics purchase intention. The global Muslim population is increasing, and rising spending power is driving demand...

... Java, Indonesia. Impulse buying, which is prevalent post-COVID-19, accounts for 60%–65% of total shopping, in contrast to conventional shopping, which is only 35%–40%. Design/methodology/approach This study used a survey study aimed at Millennials and Generation Z. There were 236 respondents...

... been incorporated so that the importance of RGV in the life of millennials can be examined. Design/methodology/approach Smart partial least square (PLS) has been used for data analysis, and PLS-structural equation modeling has been used to assess measurement and structural models. Findings...

...Dwi Suhartanto; Moch Edman Syarief; Ade Chandra Nugraha; Tintin Suhaeni; Ambia Masthura; Hanudin Amin Purpose This study aims to examine factors driving millennial loyalty towards artificial intelligence (AI)-enabled mobile banking services in Islamic banks. Design/methodology/approach...

... and it focused only on one generational cohort, which is millennial consumers. Practical implications This study provides new recommendations to the knowledge gap of brand personality introduced by Aaker (1997) . It helps the marketers and researchers to understand the importance of emphasizing religious...

... questionnaire has been used to gather information from the respondents. The survey data were analyzed using descriptive, t-test and correlation analyses to accomplish the study objectives. Findings The study indicates that millennial Muslim cosmetic purchase behavior falls under the “Limited...